Batman v Superman - Join up with LexCorp! Warner Bros. Launch Official Site and More Viral Marketing

Batman v Superman - Join up with LexCorp!

Warner Bros. Launch Official Site and More Viral Marketing

By Alex Burns

Okay, so this is pretty sweet, Warner Bros. have started some clever 'Batman v Superman: Dawn of Justice' viral marketing and it nothing short of inspired. At the start of the month the marketing began with a Fortune magazine interview with Jesse Eisenberg's Lex Luthor which addressed the wider DC Universe, including Wayne Enterprises and Kord Industries, its seriously worth a read so make sure to check it out. 

The viral campaign then continued with a neat trick at NYCC last week as LexCorp were present at the event and provided free Wi-Fi for everyone at the con. Warner Bros. finally unveiled an official website for Luthor's company which you can visit at LexCorp.io.The Web page showed off a cool company video which you can check out below plus teased big news for Winter 2015. 

We've been waiting patiently for more developments on the site and over the weekend there's been an update. There's now an option to register your email on the site. We're sure this isn't Warner Bros looking to spam you so I'd suggest getting on the email list and join LexCorp, I already have! The registration form is at the bottom of the page so do not delay! All in all this is an creative way to market the superhero film and to be honest I know Luthor is a bad guy and all doesn't LexCorp seem like a cool place to work? One things for sure, Lex is sure to have a darker side but we'll probably have to wait until March 25th next year to see it! We'll have more updates as they come so keep it locked right here at Cape and Cowl!