New Batmobile Image and 'Batman v Superman' Licensing and Promotion Details

New Batmobile Image and 'Batman v Superman' Licensing and Promotion Details

Partners Announced for the Superhero Blockbuster

By Alex Burns

 

Warner Bros. Consumer Products will have a huge presence at this week’s Licensing Expo 2015 a new promo image for  Warner Bros. Pictures’ Batman v Superman: Dawn of Justice has surfaced to drum up excitement for the movie. The image arrives via the new issue of License! Global, which gives offers a lot of information about the event in Las Vegas.

 

The Batmobile is certainly looking a little rough around the edges compared to the first official reveal image, it's clear that Batman has been clocking up some serious mileage during the shoots for 'Dawn of Justice' and 'Suicide Squad'. Warner Bros. Consumer products has also released a bunch of info regarding their promotions and partnership deals for their upcoming film slate, no surprise that  'Batman v Superman' was top of the agenda, check out the full press release below.

Batman and Superman – First Time Ever Together in a Theatrical Event! For the first time ever, fans will see Batman and Superman together in the theatrical event of the year in Warner Bros. Pictures’ Batman v Superman: Dawn of Justice, and WBCP stands tall at Licensing Expo with a powerhouse roster of global partners to support as Batman and Superman fly into theaters on March 25, 2016. WBCP promises to deliver on fan anticipation and licensing opportunities as this heroic theatrical event continues to build momentum through its licensing and merchandising programs around the world. At the same time, the tentpole film will help drive the Batman and Superman franchises to new heights, offering licensees and retailers new opportunities to reach fans of all ages.

Batman v Superman: Dawn of Justice will be supported by an impressive list of licensees, including global toy partner, Mattel, with a wide range toy line, including action figures, role-play, playsets and collectible figures, highlighted by the fan-favorite Movie Masters line. Also supporting Batman v Superman: Dawn of Justice will be The LEGO Group, global construction partner; Rubie’s Costume Co. with a wide range of costume products based on the entire DC Comics portfolio, including Batman v Superman: Dawn of Justice; and Thinkway Toys for role play items. Additionally, apparel and accessories collections from Junkfood and Bioworld, and footwear from Converse, with a graphically unique inspired line for Batman v Superman: Dawn of Justice; among many others will support the film.

We'll have more details as the event progresses in the meantime keep it locked here at Cape and Cowl for everything Superhero.